|
Professional
Experience:
Marketing Communications
- Advertising, Brochures, Sales Tools/Training, Video, Website
-
Public Relations, Press Releases, Interviews, Media Relations
- Lead Generation, Customer Seminars, Event Marketing
- Analyst Relations
New Product Development and Roll-Out
Channel Sales Management
Business
Development & Joint Marketing with Strategic Partners
- IBM, HP, Deloitte, EDS, Sun Microsystems, and others
Strategic Planning, Competitive Analysis, Merger/Acquisition
International Experience, with In-Country Assignment
(Brazil)
Supervising and Developing Employees
Close Interaction with Corporate and Regional HQ, Technical
SMEs, Partners & Suppliers Doing Business Between the United States, Latin America & Europe
_____________________________________________________________
Career Highlights and Bio:
PRESIDENT & CEO
DEUSA Enterprises, LLC - Miami Beach, Florida USA
Marketing & PR Consulting, New Product Development, Imports
Anthony
Stiso brings over 20 years of professional experience in marketing, PR, strategic planning and channel development for leading
global Telecommunications and Information Technology companies.
His experience includes 14 years at AT&T, primarily
focusing on new business opportunities, helping define the company's entry into wireless, broadband, cable and local telephony
services.
At Lucent Technologies, Mr. Stiso headed the development of Professional Services and Consulting
to complement the company's first integrated offer combining network transport technologies and data center infrastructure.
This unique cross-industry offer was aimed to help traditional telecom players move into the emerging data services sector.
Mr. Stiso managed Lucent's partnership with leading players such as IBM, Sun Microsystems, EDS, Deloitte Consulting and others.
At Telefonica, he managed the company's US-based marketing, public relations, sales support, channel support, analyst relations,
lead generation and event-based marketing.
He has worked on projects in the US, Latin America and Europe, including
a six month in-country assignment in Brazil.
Currently leading his own Business, DEUSA Enterprises LLC, Mr. Stiso
has consulted for leading industry players providing Telecom, Information Technology services, Storage and Backup, Disaster
Recovery & Business Continuity, Satellite Communications, Media, Wireless Location-Based Services, Voice over IP and other
services. Working with both senior management and technical staff, he is well-versed in the analysis of competitors, customer
needs, portfolio development, product marketing & management, sales support, product launch, trademarks, collateral &
sales tool development, sales training, web-based marketing and advertising.
He holds a Master in Business and
Policy Studies from the State University of New York, and a Bachelors of Arts from Rowan University.
Mr. Stiso
speaks native English, fluent Portuguese and conversational Spanish.
_________________________________________________________
Awards:
Omni Award (External Communications), Telly Award (Direct Marketing)
_____________________________________________________________
Publications:
Publications include Forbes, the New York Times, the Miami Herald, South Florida CEO magazine,
Latin Trade magazine, World City Business and numerous technology journals.
_____________________________________________________________
|
